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AMSOIL Still Leading The Way
  
As the market continues to evolve, it is
clear that AMSOIL is ahead of the curve with innovative products that
lead current trend
When AMSOIL synthetic motor oil was
introduced in 1972 it stood in stark contrast from its conventional-oil
counterparts. Pioneering the use of synthetics, the concept of extended
drain intervals and the practice of formulating a high quality product
up to a performance standard rather than making it "just good enough"
were all new ideas then. Today, nearly every other oil manufacturer
offers a line of synthetic products, and a few even offer extended-drain
oils. To be sure, AMSOIL has impacted the industry. But while the other
companies play catch-up, AMSOIL has continued to innovate and improve
its products to ensure it remains at the forefront of the lubrication
industry. In fact, current trends only reinforce the idea that AMSOIL is
perfectly positioned for continues growth.
New
Specifications
The new API, SN, ILSAC GF-5 and dexos 1™
specifications were introduced in the fall, mandating improved fuel
economy, oil robustness and emissions systems protection. The dexos 1
and GF-5 specifications are designed to address the unique demands
presented by modern turbocharged engines and engines running on ethanol
fuels (E85). Because a number of GM engines with variable camshaft
timing use motor oil as a hydraulic fluid, the dexos 1 specification
also requires increased resistance to aeration.
The main objectives of the new
specifications are to improve protection for modern vehicles and squeeze
as much additional fuel economy as possible out of motor oil. As the
leading synthetic lubricant manufacturer in the industry, AMSOIL
products were already ideal for meeting these objectives. Nonetheless,
AMSOIL OE and XL Synthetic Motor Oils are API SN and ILSAC GF-5
licensed, and the OE 5W-30 (OEF) and XL 5W-30 (XLF) are recommended for
applications requiring the dexos 1 specification. The top-tier line of
AMSOIL has been repackaged to reflect the latest industry
specifications.
Higher Cost
Because each new industry specification provides an increased level of
protection and performance over the preceding specification, most oils
require higher quality, more expensive base stocks and additives.
Combined with the increase costs associated with research and
development and license fees for the new oils, motor oil prices have
steadily increased over the past few years. In fact, GF-5 oils cost
about 15-20 percent more than GF-4 oils, while dexos 1 oils carry an
average 25-30 percent price premium.
AMSOIL offers the most cost-effective
motor oils on the market. While the initial price of an oil change using
AMSOIL XL or top tier motor oil costs more than a conventional oil
change, customers dramatically reduce their annual motor costs by taking
advantage of extended drain intervals, and save even more through
improved fuel economy, reduced vehicle maintenance and extended vehicle
life.
Extended
Drain Intervals
While the 3,000-mile oil drain interval was the standard for many years,
a single oil-drain standard based on mileage no longer applies. The
industry has seen vehicle manufacturers recommend increasingly longer
drain intervals over the past several years, and motor oil manufacturers
have had to keep pace. In fact, Ford recommends 10,000-mile drain
intervals with its 2011 vehicles, while vehicles equipped with
electronic oil monitoring systems often extend drain intervals up to and
even beyond the 10,000-mile mark. Of course, while many customers follow
oil change recommendations set by their vehicle's manufacturer, many
continue to practice the 3,000-mile drain intervals recommended by many
installers.
AMSOIL pioneered the concept of extended
drain intervals back in 1972 and remains the industry leader. The
company offers an oil for every type of customer, whether they follow
3,000-mile intervals, OEM-recommended intervals or extended drain
intervals. OE synthetic motor oils are formulated for today's
OEM-recommended oil drains; XL synthetic motor oils are formulated for
10,000-mile/6-month drain intervals, or longer when recommended in
owners' manuals of indicated by electronic oil life monitoring systems,
and the top-tier AMSOIL Signature Series synthetic motor oils are formulated for
25,000-mile/one-year drain intervals.
Economy
Shopping
People are looking to save money wherever they can in today's economy,
and an increasing number of customers are motivated to seek motor oil
sales or shop around for the best price. In fact, even as the popularity
of synthetics continues to grow, data indicates 92 percent of synthetic
motor oil customers purchase lower-priced products recommended for
standard drain intervals.
AMSOIL OE synthetic motor oils are ideal
for cost-conscious customers who want the benefits associated with a
synthetic, but won't pay a significantly higher price than a
conventional product. OE is recommended for original equipment
manufacturer (OEM)-recommended drain intervals and serves as an
excellent entry-level product for customers. Once they experience the
benefits, they are prime candidates for moving up to the XL or top-tier
line of AMSOIL synthetic motor oils to save even more through extended
drain intervals. XL Synthetic Motor Oils are recommended for
10,000-mile/6-month drain intervals, while the top-tier line is
recommended for 25,000-mile/one-year drain intervals.
When examining current trends in
lubrication, it's easy to see how AMSOIL has led the charge. New
specifications are forcing quality up, drain intervals are getting
longer and consumers are searching for the most cost-effective methods
of maintaining their vehicles - all hallmarks of AMSOIL products.
Click here to see the above mentioned AMSOIL
Synthetic Motor Oil products.
You can buy AMSOIL Products at dealer wholesale
cost, 25-30% less than retail, if you become a Preferred Customer making
AMSOIL even a better deal
T's Advanced Synthetics
Greg and Marcy Thurman
Your Nationwide
AMSOIL
Authorized Independent
Dealer
Nationwide US Warehouses,
Canada and Palm Harbor, FL
727-798-8552
E-Mail:
greg@tsadvancedsynthetics.com
If you
experience problems or have questions or comments about
our website please email us at
greg@tsadvancedsynthetics.com
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