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Installers, What’s Your Marketing Image?
Marketing starts with image.
Drawing customers in the highly competitive
quick lube market requires added services, a professional looking and
well-trained staff, and a professional-looking facility.
Most quick lubes hire certified technicians or
train their staff, as well as offer added services.
According to industry experts, one of the
biggest draws is a professional looking facility.
A professional image will go a long way to
building a successful business, according to quick lube owners.
A facility should be inviting and
friendly. Owners and operators should objectively look at their facilities and
ask the question, “Would I want to bring my vehicle here?”
Stocking high quality products and knowing
their benefits also will bring customers in and keep them coming back.
Educating customers is an important part of
any marketing plan. Newsletters, in-store flyers and websites are a great way to
inform customers of the various products and services offered at a quick lube.
While many companies have websites because
they think they have to, many times they are not kept current or have very
little information, according to marketing analysts.
A website should be informative for customers.
It should tell them the services offered at the facility, provide maps to the
locations and list hours of operation. The website should be regularly updated.
Product information should be readily available.
Regardless of the medium retailers use, good
marketing strategy requires the question: “What benefits motivate customers to
buy this product?” The focus should be on how the product best satisfies the
needs of the customer, according to marketing experts. For many customers, price
is not the biggest motivating factor.
Marketing guru Bryan Eisenberg, an Internet
and marketing expert who writes for “Clickz,” an online publication for and by
marketers, says: “Price is not king. Not on the Internet, not anywhere.”
While price is a critical attribute of any
competitive product, many consumers look for fair price and a good value, which
are not the same, according to Eisenberg.
Quality of products and services often mean
more than price alone, he says.
Customers want the best. They know that
today’s vehicles require better oil. To meet the rising demand for better motor
oils, oil manufacturers have begun introducing more synthetic motor oils.
Customers are also keeping their vehicles longer and want the best
synthetic oil installed to cut down on repairs.
Quick lube owners and operators can meet the
needs of their customers with AMSOIL,
the first and best in synthetic motor oils and lubricants.
AMSOIL
XL and OE Synthetic Motor Oils and AMSOIL
Synthetic 5W-40 European Motor Oil satisfy the needs of a wide variety of
customers.
AMSOIL
XL and OE Synthetic Motor Oils will draw new customers and bring them back for
routine servicing time after time. These oils will bring profit to your
business.
Not only is the demand for high quality
synthetic motor oils growing, there’s also a push toward longer drain intervals.
Oil monitoring systems being installed in cars indicate oil changes well beyond
3,000 miles. Some as long as 10,000 miles and higher. AMSOIL
XL
motor oils are formulated for 10,000 miles or six months of service between oil
changes, or longer when relying on factory installed oil monitoring systems and
AMSOIL OE motor oils are drained according to manufacturers recommendation or
longer based on oil life monitoring systems.
 
Independent tests reveal that
AMSOIL motor
oils outperform other leading motor oils in all measurable categories, including
wear protection.
AMSOIL
Synthetic 5W-40 European Motor Oil is specially formulated for the lubrication
needs of European gasoline and diesel cars and light trucks. It’s blended with
advanced AMSOIL
synthetic base stocks, premium additives and a broad 5W-40 viscosity rating,
allowing motorists to take advantage of the maximum extended drain intervals
recommended by European automakers while providing second-to-none protection and
performance.
As a quick lube retailer, marketing starts
with image. Improving the bottom line means offering customers the very best in
quality, performance and engine wear protection.
AMSOIL,
“The First In Synthetics,” offers more than 30 years of experience in
manufacturing synthetic motor oils and has set industry standards since 1972.
What’s Your Marketing Image?
T's Advanced Synthetics is here to be your
servicing dealer and to get you started installing AMSOIL Synthetic Motor Oils
in your customers cars. There is not cost to become an AMSOIL Retail Account.
Call or email us and we will sign you up today.
T's Advanced Synthetics
Greg and Marcy Thurman
Your Nationwide
AMSOIL
Authorized Independent
Dealer
Nationwide US Warehouses,
Canada and Palm Harbor, FL
727-798-8552
E-Mail:
greg@tsadvancedsynthetics.com
If you
experience problems or have questions or comments about
our website please email us at
greg@tsadvancedsynthetics.com
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