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Study: Quick-Lubes Make More
Money With Synthetic Motor Oils
   
Results of a two-year survey
of quick-lubes reveal quick-lube operators need not worry about
losing money to extended drain intervals when they sell
synthetic lubricants to their customers.
The study’s results recently were reported in
Lube Report, written by Tim Sullivan of Lubes ’N Greases magazine. The study
found that while motorists who use synthetic oils change their oil less often
than those who don’t, they’re also willing to spend top dollar for quality
synthetic motor oils.
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The survey found 56 percent of customers who
choose synthetic oils also purchased other products or services and they spend
nearly twice as much on those items.
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AMSOIL
XL-7500 Synthetic Motor Oils are specially formulated for longer drain intervals
and maintain their wear protection qualities throughout the life of an extended
drain.
Industry analysts report that customer service
ranks top among reasons why customers visit a specific quick lube. Customers
want easy access to a quick lube near their homes. They also want to be able to
purchase other items for their vehicles at the same place, and they’re willing
to spend more money on those other products and accessories.
Analysis of nearly 1 million transactions with
more than 400,000 customers between 2001 and the first quarter of 2003 came from
information gathered from quick-lubes, many that carry more than one brand of
synthetic motor oil. Most were independently owned centers.
Since customer satisfaction is one of the best
ways to attract repeat customers, quick lube operators gain an edge in a tight,
highly-competitive market by selling superior quality
AMSOIL
Synthetic Motor Oils.
AMSOIL
XL-7500 Motor Oils are formulated to provide the best possible protection for
engines for 7,500 miles or six months – and still increase profits for quick
lubes. When customers see the difference in starting ability at high and low
temperatures, increased fuel efficiency and lack of engine wear throughout the
life of the drain interval, they’ll return for AMSOIL
motor oils time after time.
The survey refuted two myths about customers
who use synthetic oils: that they tend not to purchase additional products or
services when having their oil changed; and that they tend to spend less on such
products and services than customers who use conventional motor oils.
According to the survey, 56 percent of
customers who choose synthetic oils also purchased other products or services
and they spend nearly twice as much on those items.
AMSOIL offers a full line of other
superior products that last longer and work more efficiently than competitors’
products.
AMSOIL
XL-7500 Motor Oils are formulated with advanced synthetic base stocks and
top-quality additives. These high-quality lubricants have been engineered to
resist oxidation, deposit formation and to neutralize acids for extended drain
periods.
How do XL-7500 Motor Oils compare to other
oils?
Become an
AMSOIL
Retail Account
We at T's Advanced Synthetics can be your
servicing Dealer. If you have any questions about carrying
AMSOIL
products for your Quick-Lube business please contact us. We would be glad to
answer your questions or send you some information. Just e-mail us at:
greg@tsadvancedsynthetics.com
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