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AMSOIL, "The
First in Synthetics"
From the Presidents Desk...
As many of you already know, my prediction about a
major oil company following AMSOIL’s
lead by introducing extended drain motor oils was right on the money.
This issue of Action News includes a report about the industry giant,
ExxonMobil, introducing three new motor oils. One is a petroleum-based
oil recommended or 5,000-mile drain intervals; one is a synthetic blend
recommended for 7,500-mile drain intervals, and one is a full synthetic
recommended for 15,000-mile drain intervals.
In announcing these new oils, ExxonMobil makes the
claim that they are the first oil company to introduce a line of motor
oils designed for longer oil change intervals. Excuse me! That is simply
not true, and they know it. We may not have been as large an oil company
as Mobil back in 1972 when we introduced the first extended drain
synthetic motor oil, but we were an oil company none-the-less. There can
be no doubt who was first. It is a matter of record and it’s right on our
labels, “The First in Synthetics.” That not only means “The First,” it
means “The Best”!
Being first with an extended drain synthetic motor oil
is only one of many firsts from AMSOIL.
We were first with many synthetic lubricants, including 2-cycle oils,
gear lubes, diesel oils, ATF, and greases, to name a few. When I
introduced our first 100:1 synthetic 2-cycle oil, do you know how many
others there were on the market? None! That is the record of this
company.
We have a long history of being first with high
quality, innovative new products. I certainly don’t fault ExxonMobil for
finally admitting that extended drain intervals are indeed a reality in
passenger cars. In doing so, they validate what we have been saying and
proving for over thirty years.
When I introduced the first 25,000-mile synthetic
motor oil in 1972, Mobil was still making petroleum motor oils that were
drained every 2–3,000 miles.
Not only was AMSOIL
the first to recommend extended drain intervals, we were the first oil
company to manufacture and market a synthetic motor oil that passed API
service requirements. It took the rest of the industry years to stop
bad-mouthing us and start paying attention to our incredible success.
Then Mobil introduced its first synthetic motor oil, and made the same
performance claims for their product we had been saying and proving for
years with ours.
I have to hand it to ExxonMobil. They do pay attention
to how well we’re doing. We pave the way, proving there is a market for
synthetic motor oils, and they jump in. Then we prove the market is
ready for extended drain motor oils, and once again they jump in. That’s
what happens when you’re the leader. Others follow.
As I said, I don’t fault them for making this move.
Just like our introduction of synthetic motor oils, we knew others were
sure to follow. Look at how many oil companies are making synthetic oil
today. Every one of them! The shelves are full of synthetic motor oils,
many trying to use gimmicks to catch the eye of the consumer. Oils for
old cars, oils for new cars, oils for pickup trucks, it’s all out there.
Has all this competition hurt our sales? Not one bit.
As a matter of fact, Dealers are setting new sales records every month.
The quality of our products is well established and is the reason for
our continuing success.
As long as we keep making products that outperform the
competition, we will succeed. Consumers appreciate quality, and quality
is what AMSOIL
stands for.
Should you be concerned about ExxonMobil products
hurting your sales? Not if history is any indicator. When Mobil 1 was
introduced, our sales actually increased. As all the other synthetic
oils were introduced, our sales increased. Use the new Mobil oils to
validate all the things we have been saying about the capabilities of
our oils for over thirty years.
Let your customers know that Mobil’s 15,000-mile oil
is actually more expensive than AMSOIL’s
25,000-mile oil when purchased by a Preferred Customer or Dealer and
Mobil recommends following a vehicle’s normal drain interval schedule
until the warranty period expires. AMSOIL
can be used immediately in new vehicles and is backed by our own
warranty.
Mobil may have taken a page out of our book, but
remember who wrote the book in the first place. The same company that
introduced the world to extended drain intervals, the same company that
coined the term “extended drain intervals” back in 1972. The company
whose products you have always relied on. . .
AMSOIL,
“The First in Synthetics.”
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